Tactical
Strategic
Competitive Research
Audience Description
Demand / Gap Analysis
Reqs. & Titles
Testing & Scoring Goals
Program Positioning
Market
Awareness
Audience Analysis
Market Needs Analysis
Industry Awareness
Job Role Awareness
Business Drivers
Funding Model / Pricing
Accreditation Strategy
Stage Gate Checklists
Risk & Issue Management
Vendor Management
Decision Log
Process & Template Library
Program Budget & Cost Model
Program
Governance
Decision Rights & RACI
Governance Cadence
Policy Framework
Continuous Improvement Loop
Program Review Workshop
Track Map / Plan
Monitor Release Schedule
Align SME Resources
Pricing Execution & Vouchers
Track
Planning
SME/Partner Interviews
Audience Surveys
Internal Input
Trend Analysis
Product Lifecycle Awareness
Training-Certification Alignment
Candidate Profile
SME Interviews
Retirement / Revision Strategy
Recertification Plan
Identified Legal Policies
Exam
Planning
Assessment Methodology
Psychometrician Engagement
Delivery Vendor Selection
Credentialing Architecture / Platform
Compliance & Accessibility
SME Recruitment & Onboarding
NDA & Agreement Tracking
Conflict of Interest Management
SME Performance Evaluation
SME Appreciation & Retention
Workshop Facilitation
SME Progam
Management
SME Pool Strategy
SME Value Proposition
SME Training Design
Certification Advisory Board
Job Task Analysis (JTA)
Exam Blueprints
Item Writing
Beta Testing & Analysis
Standard Setting
Forms and Scoring
Exam Delivery
Exam Security Management
Exam Design &
Development
Item Format Strategy
Passing Score Philosophy
Item Bank Architecture
Monitor Customer Feedback
Monitor Track Performance
Item Performance Data
Pass Rate & Score Distribution
Candidate Demographics
Candidate Satisfaction Data
Psychometric Health Review
In-Service Analysis
Insights &
Analytics
Identify Add-on Tracks
Determine Marketing Needs
Product / Cur. Lifecycle Monitoring
Analytics Architecture
Program KPI Framework
ROI Modeling
Datasheets
Delivery Platform Updates
Presentations / Web Events
Community Updates
Segmented Emails
Branded UI Updates
Partner Channel Comms
FAQ & Call Deflection
Credentialed Professional Registry
External
Comms
Identify Audiences
Product Positioning
Marketing Coordination
Employer Adoption Strategy
Demand Generation Strategy
Instructor Reference Guides
Internal Presentations
Internal Release Announcements
Internal Site Updates
Partner / ATC Enablement
Internal
Comms
Project Justification / Approval
Build Key Contacts
Executive Steering & OKRs
CS & Fulfillment Readiness
Measurement & Feedback
Delivery Readiness
Sales Readiness
Candidate Experience Audit
Digital Badge Readiness
Credentialing Platform Readiness
Exam Launch Checklist
Readiness /
GTM
Candidate Journey Design
Recertification Experience